Published: October 31, 2018
Digital Marketing Course Syllabus
CORE MODULES (Everyone should attend these sessions)
- Search Engine Optimization (SEO) [4 Weeks] – Learn how to get website listed among top Search Engine results.
- Search Engine Marketing (PPC/Google AdWords) [5 Weeks] – Learn how to effectively run ads on Search Engines.
- Social Media Marketing (SMM) [5 Weeks] – Learn how to build brand, generate leads & aggregate audience on Social Media.
- Email Marketing [3 Weeks] – Learn how to effectively build your users lists, deliver e-mails & generate relevant clicks.
- Inbound Marketing [4 Weeks] – Learn how to attract & convert customers by earning their trust through various techniques such as content marketing.
- Web Analytics [5 Weeks] – Learn how to make business decisions from the metrics available in Digital Media.
SPECIALIZATION MODULES (Participants can choose these sessions based on their online marketing objectives. These sessions happen on weekday evening hrs.)
- Facebook Marketing (in association with Facebook)
- Affiliate Marketing
- Content Marketing (in association with LinkedIn)
- Integrated Digital Marketing Strategy
- How to become a Freelancer in Digital Marketing?
- E-commerce Listing & Marketplace Selling
- How to create an Infographic Resume?
- Programmatic Marketing
- Media Buying and Planning
- Adobe Analytics - SiteCatalyst
- Lead Sourcing
Hands-on Assignments & Projects - The real learning at any digital marketing institute happens through hands-on work. The participants will get 140+ hours of hands-on Assignments and Projects across various Core & Specialization Modules to build mastery across multiple Digital Marketing areas.
Industry Case Study Exercises - For each of the core modules, participants will do a hands-on exercise based on a real-life industry case study. These 60-hour case study exercises are of various brands such as Cadbury Dairy Milk, Carwale, Microsoft, Myntra, ICICI Bank & Puma.
Digital Marketing Tools - Experience the opportunity of various Digital Marketing tools by using them practically. We've partnered with various industry leaders to provide you complimentary access to tools worth over Rs 80,000.
Research-Based Internship - We have designed research-based internship in which you will do a research on one digital marketing topic. For every quality research submission, you will publish a blog post on Digital Vidya's website with your credentials. On 10 successful submissions, you will be awarded an Internship Certificate.
Research-Based Internship will be available after 75% of course completion. It is mandatory to clear a Content Writing & English Language Selection Test for the Internship.
Build Your Blog - Since all the participants do not have a personal business or a blog, we help them build a blog through an intensive 2-hour course. This is done right after registration in order to give students a live platform to practice. Participants who already own a blog/business do not need to create a fresh blog. Moreover, each student is given access to a self-paced Promote Your Blog course.
- Number of Training hrs in Core Modules: (78 hrs Live Sessions + 13 hrs Quizzes + 120 hrs Tasks)
- Number of Training hrs in Specialization Modules: (27 Hrs Live Sessions + 6 Hrs Quizzes + 25 hrs of Tasks)
- Number of live sessions in Specialization modules: 18 sessions (of 1.5 hrs each)
